Some 50 italian travel agents attended on a mid-november sunday a convention held in Chiantishire by Southafrican tourism. The “Imbizo day” provided 19 three-minutes speeches, assigned to Sa tour operators, hotel chains, air companies. Afterwards, the audience got a face-to-face quarter of hour with anyone of them so to get in touch and, maybe, open new business relationships.  Imbizo day took place in Castelmonastero, a glamorous relais opened less than ten years ago in one of the most famous countryside of Italy, also famous for Gordon Ramsay’s touch on restaurant proposals.


At hosts’ eyes, Southafrica looked like a very powerful destination: asked about their previous relations with the nation, only a few of attending travel agents confirmed to have travelled before in SA, but most of all said they’re feeling like going there, as soon as possible.